Golden Spurs Privacy Policy

Last updated: November 12, 2026

This policy explains how the game Golden Spurs (Android package com.emtv.spurs) handles information. The game is published by ENGAGE MEDIA TV LTD ("we", "us"); its sign-in screens show the name EMTV Games.

Information stored on your device

• Game progress and settings: your ranch, gold, Horseshoes, collections, the name and portrait you picked and your sound setting. These are kept in the game's local storage and are deleted when you uninstall the game or clear its data.
• Reminders: if you allow notifications, the game schedules them on your own device (for example when your Horseshoes are full, or when a rival visits your ranch). They are not sent from a server, and you can turn them off in your device settings.

Guest play

When the game is online it signs in to Google Firebase Authentication anonymously. This creates a random user ID; there is no name, email or password. A guest's friend code, public ranch profile (below) and friends added by code are stored under that ID.

Signing in with Google or Facebook

Signing in is optional. If you choose it:

• From Google: Firebase Authentication receives your Google account's name, email address and profile picture. The game uses the profile picture as your portrait. We do not use your email address to contact you or for marketing.
• From Facebook: Firebase Authentication receives your Facebook name, profile picture and Facebook user ID, and your email address if Facebook shares it. The game uses the profile picture as your portrait. With your permission the game also reads the list of your Facebook friends who already play Golden Spurs, to add them as friends in the game. We store your Facebook user ID next to your game ID so that friends can find each other. We never post to Facebook and never see friends who do not play.
• Your public ranch profile (Firebase Realtime Database): the name you play under, your portrait or a small copy of your profile picture, your ranch and its buildings, your badges, your gold and your friend code. Other signed-in players can read it; in the game it is shown to your friends.
• Your saved game: a copy of your progress, readable only by you, so you can continue on another device.
• Friends and visits: the list of players you are friends with, and short messages friends' games send each other when one attacks or raids the other's ranch (who did it, their name and portrait, what was hit and how much gold was taken). A message is deleted when your game reads it.

Information collected by third-party services

• Google Firebase (Authentication and Realtime Database): stores the account and game data described above on Google's servers. Like any online service, Firebase also processes your IP address and device information when the game connects.
• Google Analytics for Firebase (in the Android app): used to understand how the game is played, for example spins, buildings bought, attacks, raids, events entered, sign-ins, rewarded ads watched and which screens you view. Along with these events, Firebase collects an app instance identifier, your device's advertising ID where available, device and app information (such as model, operating system version, language and app version) and an approximate location (country or region) derived from your IP address.
• Google AdMob (Google Mobile Ads SDK) and Google User Messaging Platform (in the Android app): used to show rewarded video ads, which play only when you tap the button to watch one, and to ask for consent where the law requires it (for example in the EEA, UK and Switzerland). AdMob may collect your device's advertising ID and other device identifiers, IP address (which can indicate your approximate location), device and app information (such as model, operating system, language and app version), interactions with ads, and diagnostic and performance data. Google uses this to deliver, measure and personalise ads, to prevent fraud, and to improve its services. Where consent is required, you choose whether ads may be personalised.
• Tenjin (in the Android app): a mobile attribution service that tells us which advertising campaign, if any, led to an install, and how those players engage with ads. Tenjin collects your advertising ID, IP address, device and app information (such as model, operating system, language, app version and install referrer), app open events, the events that you started or finished a ranch, the event that you finished a rewarded ad, and ad revenue information. Tenjin may share install and event data with the advertising networks we use to promote the game (such as AppLovin) so they can measure and optimise our campaigns.
• Google Sign-In and Facebook Login: when you sign in, Google or Meta learns that you use Golden Spurs and handles your sign-in under its own privacy policy.

The game does not request access to your precise location, contacts, camera, microphone, photos or files. Some of the other ranches you meet in the game are played by the game itself, not by people.

How information is used

We use this information to run the game: to keep your progress, to let you and your friends see and visit each other's ranches, to understand how the game is played, to fix and improve it, to show and measure ads, to work out which of our marketing campaigns bring players, to prevent fraud, and to keep the game free to play. We do not sell your personal information, and we don't use it for anything unrelated to running and promoting the game.

Legal basis (EEA, UK and Switzerland)

Where the GDPR or UK GDPR applies, we process sign-in, profile, friends and saved-game data to provide the game you asked for (performance of a contract), reading your Facebook friends list relies on the permission you give in Facebook's sign-in screen, personalised advertising and the related use of identifiers rely on your consent, which you give or refuse in the consent form shown by the game and can change later, and analytics, attribution, fraud prevention and non-personalised ads rely on our legitimate interest in understanding the game, measuring our marketing and keeping the game free and secure.

Sharing

Information is shared only as described above: with Google (Firebase, Google Analytics for Firebase and AdMob), with Tenjin and through Tenjin with the advertising networks that run our campaigns, with Google or Meta when you sign in with them, and with other players, who can see your public ranch profile. We may also disclose information if the law requires it or to protect our rights and users.

Data retention and security

Account, profile, friends and saved-game data is kept until you ask us to delete it. Information collected by Google and Tenjin is kept according to their own retention policies; user-level analytics data in Google Analytics is kept for no longer than 14 months. All communication between the game and these services is encrypted in transit (HTTPS), and database rules limit each player to their own saved game.

Deleting your data

To delete your Golden Spurs account and everything stored with it (your sign-in record, public ranch profile, profile picture, saved game, friend code, friends list, Facebook ID link and any waiting messages):

• Email info@engagemedia.tv with the subject "Delete my Golden Spurs data". Tell us how you signed in (Google or Facebook) and the email address or name on that account, or send your friend code from the game's Friends screen.
• We delete the data within 30 days and confirm by email.
• If you signed in with Facebook, you can also remove Golden Spurs in Facebook under Settings & privacy > Settings > Apps and websites. That stops Facebook sharing anything further with the game; email us as above to have the stored data removed too.
• Uninstalling the game, or clearing its data, removes everything stored on your device.

Your choices and rights

• Play as a guest: you never have to sign in with Google or Facebook.
• Ads are optional: an ad plays only when you tap a button to watch one.
• Consent: where consent is required, you can change your choice with the Privacy settings link at the bottom of the game's Rivals list.
• Advertising ID: you can reset or delete your advertising ID, or opt out of personalised ads, in your Android device settings (Settings > Privacy > Ads, or Settings > Google > Ads, depending on your device).
• Access and correction: depending on where you live (for example under the GDPR or the California Consumer Privacy Act), you may have the right to access, correct or delete personal information, or to object to its processing. Email us at info@engagemedia.tv and we will handle the request within 30 days, including asking Tenjin to delete data linked to your advertising ID if you send it to us. You also have the right to complain to your local data protection authority.

Children

Golden Spurs is not directed to children under 13 (or the higher minimum age in your country), and we do not knowingly collect personal information from them. If you believe a child under 13 has used the game and data about them has been collected, contact us at info@engagemedia.tv and we will delete it.

Third-party privacy policies

• Google (AdMob, Google Analytics for Firebase): https://policies.google.com/privacy
• How Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites
• Tenjin: https://tenjin.com/privacy/
• Privacy and Security in Firebase: https://firebase.google.com/support/privacy
• Meta (Facebook Login): https://www.facebook.com/privacy/policy/

Changes to this policy

We may update this policy when the game or the services it uses change. We'll post the new version on this page and change the "Last updated" date above.

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